Goal

Help children aged 8-15 to develop a balanced life and reduce their screen time

Key Skills

UX Design, Design Research, Storytelling, Marketing​​

Course Advisor

Kate Rutter

Project Length

15 weeks

Project Teammates

Tara Lin/Elvin Qin/Aosheng Ran

Project Role

Design research, brainstorming, UX design, Marketing

PIE

An app for parents to find family activities tailored to children's interests on screen

PROCESS

research

BRAINstorming

DESIGN

TESTING

INTERVIEWS

For this project, we interviewed 35 parents and 10 children aged 5-15 in the Bay Area. Every week, we conducted three to five interviews. We found that parents are concerned about children’s screen time and parental control software can’t solve the problem. Also, they don’t know how to help children develop their self-governing skill on screen time and increase more physical interaction with other people and the physical world.

PERSONA

MOLECULE

KEY USES

After we did the research and brainstormed a few ideas, we started to build our first MVP.

FEATURES

  • Content Categories,

  • Active/Passive Content Usage,

  • Communication prompt for parents.

We tried to visualize a child's screen usage and encourage parents to start a conversation with their children on screen usage instead of forcing children to stop spending time on digital devices.

USER TESTS

We assumed that children will learn to be wiser about screen time from having constructive conversations with their parents. After we talked to parents, we learned that they have a different definition for active and passive use and during the process, only parents are talking.

ITERATION

Therefore, we made some changes. First, let them define active and passive content.
Second, if parents won’t bother to listen, then we show them how children think. 

USER TESTS

We believed that a spectrum will help the parents and the kids to understand the content that has both active and passive usage involved. Seeing each other’s arrangement can help parents and kids to understand each other.

ITERATION

REFINEMENT

After we interview with our potential audience, there are some problems that pop out. The child did not really like the communication atmosphere, because she felt her parent was yelling at her.
She didn’t really understand the activity and misunderstood the active and passive content, even though we explained the meaning to her. However, during that interview, they communicated and understood each other more on digital usage in a better way.

Changes we made

Family activity
Parent and child arrange content based on their interests
Communication prompt for parents

USER TESTS

Screen Shot 2019-01-25 at 6.57.35 PM.png

We went to the Bay Area science festival on Saturday and got a booth to test our idea with the target audience. From the interviews, we learned that the activity is helpful for parents to find out their children’s interests but parents want more help to turn screen usage into a more productive way to grow children’s interests.

WHAT WE LEARNED

Insight 1

Quality family time

Parents are concerned about children’s screen time and want to have better family time without digital devices. 

“I want to go hiking with him, but he’s addicted to the game.”

-Jessica

“If I have a choice, I wouldn't have any devices at home, but that's the reality we have to face.”

-Nicole

Insight 2

Physical Interaction

Parents are trying to help their children to develop a healthy connection with the physical world.

"I’m worried that they stay at the virtual world and not experience the actual world."

-Susan

"You are still glued to it, you are not interacting with people around you."

-Alice

We understood more about the target users and refined our solution: providing family activities based on children’s interests on screen. By using Pie, parents could encourage children to grow their on-screen interests in the physical world

and improve family relationship through positive reinforcement.

MAIN SCREENS

BUSINESS PERSPECTIVE

WHAT I LEARNED AND NEXT STEP

After we communicated with each other in the team week, we reset our team rules and started to learn how to respect each other’s work and help each other out. Sometimes you have to be brave to admit that you are not as talented as other people in some areas. What I learned was that being an entrepreneur, you have to show your confidence to your investors that you can expand the market. I don’t have any plans to go out and build my startup any time soon, but I will keep it as a possible option for the future. I am proud that I have learned the way of how to generate an idea, run with it, test it, and refine it. Also, I already have the experience of how to work in a team and grow with it. I will apply those hard and soft skill sets for my future career.

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Visit the landing page of Pie.

see our team's process work on Medium Publication.