Goal

Help small business to develop a better way of generating marketing contents and provide better services to their customers

Key Skills

UX Design, Storytelling, Marketing

Course Advisor

Apurva Shah

Project Length

4 weeks

Project Teammates

Yuan Gao/Taihong Chen

Project Role

UX designer/Researcher

KNIGHT

Knight is a data collection tool which helps small business to generate personalized marketing contents. 

 

PROCESS

research

BRAINstorming

DESIGN

Storytelling

Salesperson Current Journey Map

Food Wholesales Current Service Blue Print

What kinds of structured data they need?