Goal

Improve the experience of the Bay Area commuters who need to use multimodal transportation services.

Key Skills

UX Design, Storytelling, Marketing

Course Advisor

Alexander Baumgardt

Project Length

5 weeks

Project Teammates
Jackie/Rita/Yuan


Project Role
UX designer

SOOTHE

Speculo is a smart tool that helps commuters to receive a smooth experience with multimodal transportation services. 

 

PROCESS

research

BRAINstorming

DESIGN

Storytelling

Competitor Landscape

System Map

Concept Map